5 Tips for Marketing Your Craft Business
Absolutely! Here are 5 solid ways to market your homemade craft business:
1. Leverage Social Media (Instagram, TikTok, Pinterest)
Crafts are super visual—perfect for platforms that focus on images and short videos.
- Instagram: Post your creations, behind-the-scenes, time-lapse videos.
- TikTok: Show your process, packing orders, or tutorials.
- Pinterest: Great for linking back to your shop or website.
📌 Tip: Use trending audio and relevant hashtags to increase your visibility.
2. Set Up an Online Shop (Etsy or Website)
- Etsy is great for finding buyers already looking for handmade items.
- Your own website adds legitimacy and can host a blog, too.
🛍️ Tip: Offer bundle deals or seasonal collections to increase average order size.
3. Participate in Local Markets & Craft Fairs
People love buying at the local farm market!
- Look for local markets, pop-up events or holiday fairs.
- Bring business cards or QR codes linking to your socials or online store.
🤝 Tip: Use these events to collect emails for future promos or newsletters.
4. Collaborate with Influencers or Local Businesses
Find micro-influencers or creators who align with your aesthetic.
- Offer free samples in exchange for a shoutout.
- Partner with local cafés or boutiques to sell your items or cross-promote.
📦 Tip: Custom packaging and handwritten notes can create shareable unboxing moments.
5. Email Marketing & Loyalty Programs
Once you build a small list, send updates on:
- New products
- BTS stories
- Sales or exclusive discounts
📬 Tip: Services like Kit or Mailchimp make it easy to create pretty, on-brand emails.